For UCLA Health’s 25th Annual Party on the Pier, UCLA Health enlisted The Brand Agency to drive visibility for the milestone celebration through a targeted earned media and influencer strategy. Our team secured pre-event local coverage, coordinated on-site red carpet press, and serviced event imagery to top entertainment and lifestyle outlets.

The campaign garnered features in OK! Magazine, Us Weekly, People, and The Hollywood Reporter, and welcomed standout attendees including GloZell, Nathan Kress, Christine Chiu, and high-impact influencers such as The Lively Lewis Family (6.34M), Devaughtne Lee (1M), and Symonne Harrison (3.8M). In total, the event generated over 7 billion press impressions and 150 million social impressions, reinforcing Party on the Pier’s cultural reach and impact.