To raise awareness for the Sephora Collection, Sephora worked with The Brand Agency to bring to life the Sephora Corner Store, an immersive activation in Los Angeles resembling a chic bodega. The Brand Agency was in charge of curating a guest list that included LA’s best known tastemakers and content creators in fashion, lifestyle, and beauty spaces.

Our team utilized our personal relationships with management and talent to secure a buzzy guest list, including the hottest content creators and reality stars.

For the event, we hosted a number of creators, including Madi Monroe (16.4M followers), Emmy Combs (12M followers) andJordyn Jones (10.4M followers).

Post-event, our team tracked and captured influencer content across social media, resulting in over 90 million total social impressions by followers, 292 posts from the event, and an estimated media value of $2 million.