DISNEY+
THROWBACK EXPERIENCE
data-driven results
Disney+ turned back the clock in the heart of Los Angeles with a Throwback Experience celebrating beloved 2000s-era Disney Channel hits. Each immersive room was themed to an iconic show from the era, challenging guests to tap into their nostalgia—and their knowledge—to unlock the next space.
The Brand Agency was brought on to amplify the experience, tapping into a mix of iconic Disney talent and content creators who grew up with the shows. Their mission: attend the premiere and share the magic with their audiences across social platforms.
Attendee highlights include reunions between “High School Musical” stars Lucas Grabeel (Ryan Evans) and Bart Johnson (Coach Bolton), and “Good Luck Charlie” regulars Mia Talerico (Charlie Duncan) and Jason Dolley (PJ Duncan), among many others.