Alo tapped The Brand Agency to amplify its partnership with Joe Burrow during Super Bowl 2026 weekend, where the star athlete hosted ALO’s first-ever brand dinner to take place at a sporting event, all the while debuting a fully custom look.

The Brand Agency aimed to leverage the growing intersection of sports and fashion to drive meaningful visibility across sports, style, and pop culture-focused media during one of the most media-heavy moments of the year.

As a result of our outreach efforts and relationships, The Brand Agency secured 1.15 billion media impressions, including a standalone interview with Sports Illustrated, and features in The Wall Street Journal, Access Online, and Entertainment Tonight, positioning the Joe Burrow and ALO collaboration as a standout Super Bowl weekend moment.

Each piece spotlighted the custom look, while WSJ featured quotes from ALO’s VP of Marketing & Creative, cementing the brand’s authority at the intersection of sport and fashion.