To drive brand awareness and generate organic buzz on socials, Psycho Bunny hosted an on-site creator activation at the Hard Rock Stadium for Miami F1. The brand was keen on hosting local tastemakers, content creators, and athletes to create content and represent the Psycho Bunny brand at the big race. Psycho Bunny tapped The Brand Agency to support RSVPs and coordinate attendance logistics from start to finish, including clothing and ticket distribution to post-event social monitoring.

Our efforts netted in attendance from over 50 creators, over 280 organic social media posts, with over 91M unique social media impressions. We secured attendance from reality stars such as Jimmy Presnell (316K followers) and Chelsea Blackwell (415K followers), along with content creators Blaise French (5M followers) and more.