House of Heroes partnered with The Brand Agency to launch THE LEGENDS SERIES LA, an inaugural global football exhibition featuring iconic international players including Ronaldinho, Luís Figo, Rafael Márquez, and Marcelo.

As a new property entering the U.S. market, the challenge was to generate significant awareness, drive ticket sales, and position the match as a culturally relevant sports and entertainment moment in Los Angeles. The campaign required a strategic blend of earned media, influencer & celebrity engagement, and local market amplification to establish credibility and momentum for the franchise’s future U.S. expansion.

The integrated campaign delivered significant visibility across earned channels, generating 1.6B media impressions and 2.2B social impressions, with an estimated $98.5M in total media value. Coverage spanned top-tier outlets including USA Today, The Los Angeles Times, People, E! Online, HOLA! USA, and Sports Illustrated, while local broadcast integrations such as KTLA amplified regional awareness.

In parallel, TBA secured notable celebrity and creator attendance including Josh Peck (16M followers), Jordyn Jones (10M followers), Sebastian Maniscalco (2M followers), Sam Asghari (2M followers), and Joely Live (2M followers), among others, generating organic social coverage that further expanded the event’s digital footprint and overall reach.