Prime Video set out to engage creators in New York and London in advance of the premiere of Young Sherlock, a prequel to the iconic Sherlock Holmes story. Kicking off in NYC, a select group of creators were styled in modern Victorian looks ahead of an advanced screening, bringing the world of the series to life in a contemporary way. Simultaneously, creators across the country were preparing for a London-based brand trip, where they would visit key filming locations and embark on an immersive, Sherlock-inspired journey—uncovering clues that ultimately revealed the location of the global premiere.

The Brand Agency was responsible for identifying and securing talent across both activations, while managing end-to-end communications, coordinating styling and logistics, and overseeing social listening throughout the campaign.

Leveraging our extensive creator network, we activated talent across both coasts—engaging NYC-based creators for the styling lounge and screening, while securing a curated group from across the U.S. to attend the London experience. For the NYC moment, we tapped leading fashion creators to attend the screening and participate in a modern Victorian–inspired styling experience, bringing a fashion-forward lens to the carpet. Our team managed all styling logistics across partners—including look coordination and sizing—and was on the ground to oversee the styling lounge and support red carpet execution. These efforts drove over 18 million organic impressions and $1.47 million in estimated media value.

For London, we confirmed talent and worked in close partnership with agents to coordinate travel logistics, while managing all creator communications end-to-end. We oversaw transportation, per diems, and overall experience flow to ensure a seamless trip. The influencer trip alone generated 118 million organic impressions and $6.68 million in estimated media value.