The Brand Agency supported Prime Video in curating the guest list for the VIP screening of MrBeast’s highly anticipated Season 2 of Beast Games in Los Angeles, bringing together creators, notable talent, and gamers to celebrate the next chapter of the franchise. Following approval from Prime Video and the MrBeast team, The Brand Agency executed guest outreach within a two-and-a-half-week window over the holiday period, leveraging longstanding relationships to build a strong and diverse attendance. On-site, our team managed the carpet and coordinated photo opportunities between guests and MrBeast, ensuring a polished experience for all parties.

The final guest list included Selma Blair, Josh Peck, and Chase DeMoor, alongside creators such as Charles Brockman (8.8M Followers), Loren Lott (635K Followers), Kylan Darnell (1.3M Followers), Kayla Richart (667K Followers), and several others. Our efforts resulted in 154M social media impressions and $3.9M in estimated media value, contributing to the show’s 40% uptick in viewership.