As their agency of record in North America, The Brand Agency traffics and manages thousands of samples from Kering Eyewear’s brands (including Gucci, Bottega Veneta, Cartier, Saint Laurent, Balenciaga and more). In doing so, we leverage our deep relationships with editors & stylists at every glossy publication to seed seasonal look books, advocate for sample call-ins to editorial & celebrity shoots, track sample movement, and provide the proper crediting. In the event a shoot involved talent, we also managed the approvals process with each of Kering Eyewear’s brands prior to sending samples. Once samples are called Into shoots, The Brand Agency ensured they received the proper shipping, logging and returns to our offices from end-to-end.

The Brand Agency has been responsible for thousands of editorial placements for Kering Eyewear’s brands with top tier outlets Including Vogue, GQ, Harper’s Bazaar, Esquire, Marie Claire, Vanity Fair and more. Highlights Include Michael B. Jordan for GQ (pictured on the right), Gwyneth Paltrow for Vanity Fair (previous slide), Michelle Yeoh for Vanity Fair, and beyond. We consistently deliver placements In Tier A print publications each month for Kering Eyewear, and have outperformed each of the company’s agencies globally year-over-year In DMR results.