To generate buzz around the inaugural Obsessed Fest, Prime Video tapped The Brand Agency to support influencer initiatives for both the content creator Capture Day and actual fan-forward Festival Day. For the Capture Day, our team managed influencer outreach, content purposals, contracting, attendance, and day of flow. For the main-day festival, The Brand Agency was in charge of curating a guest list that included LA’s best known pop culture content creators and influencers, along with managing on-site coordination and managment.

For Capture Day, we hosted a number of creators, including Asante Madrigal (1.4M followers), Kahlen Barry (104.6K followers) and Luann Diez (4M followers).

On Festival Day, our team secured attendance from Madi Monroe (16.4M followers), Markell Washington (11.8M followers), and Sara Echeagaray (8.1M followers), just to name a few.

Post-event, our team tracked and captured influencer content across social media, resulting in over 130 million total social impressions by followers, 260 posts from the event, and an estimated media value of $3 million.