The Brand Agency supported CBS by executing a two-pronged creator program that brought the Golden Globes into both homes and hometowns nationwide, earning buzz and excitement from creators and brands alike who viewed participation as a true cultural moment.

Through watch party mailers that brought the Golden Globes to creators’ homes and My Golden Day authentic regional activations, we transformed at-home viewing and beloved local institutions into highly shareable, creator-led experiences across Los Angeles, New York, Miami, and Nashville.

The Brand Agency executed the CBS Golden Globes program in under three weeks and with less than $80K, activating 45 organic creators and 25 brand partners. The combined effort tapped 32.4M followers, delivering 8.1M reach, 4.48M engagements, and $6.2M in estimated media value.