To support the launch of Calvin Klein’s three new additions to its euphoria elixirs fragrance line, the brand partnered with The Brand Agency to drive awareness, social amplification, and impactful press coverage surrounding an exclusive Los Angeles event.

The Brand Agency executed a targeted influencer and creator outreach strategy aligned with Calvin Klein’s core fashion, beauty, and lifestyle pillars, resulting in top-tier talent. Additionally, we utilized our relationships with key press across entertainment, lifestyle, fashion, and culture verticals to secure top tier placements, which increased overall brand awareness of the event.

The Brand Agency’s creator outreach strategy resulted in 219 notable attendees across the industry’s top tastemakers and creators. Talent including Anna Sitar, Ellie Thumann, Natalia Bryant, Sophia Culpo, and more generated significant real-time social buzz throughout the evening.

Following the event, our team secured standout earned media coverage across leading entertainment and lifestyle outlets including OK Magazine, E! Online, Variety, The Hollywood Reporter, Entertainment Tonight, and more. Overall, The Brand Agency’s efforts resulted in over 269M+ earned media impressions and over 202M+ social media impressions.