NYDJ was seeking ways to increase engagement and brand awareness across their channels within the crowded fashion industry. The Brand Agency was tasked with cutting through the noise and positioning NYDJ as one of the leading womenswear brands in the market, increasing visibility and sales.

The Brand Agency approached the task with strategic tactics via press amplification and influencer initiatives. We tapped our extensive network of press contacts, ensuring the brand was kept on their radar, and sending product for introduction. Our team honed in on media powerhouses with high-conversion, such as Hearst and Dotdash Meredith. Efforts resulted in an increase of sales across the brand’s affiliate platforms, Skimlinks, Dotdash Meredith, and LTK. Skimlinks orders increased 85% with revenue increasing 165%. Dotdash saw a 1678% increase on orders and 2076% increase on revenue. Due to The Brand Agency’s stringent efforts, NYDJ experienced a large uptick in overall sales in May 2025.

In addition to media efforts, The Brand Agency coordinated and facilitated conversations with paid and trade influencers. These campaigns introduced NYDJ to new audiences and increased their LTK footprint. In May 2025, LTK’s orders were up 33%, with a 200% increase in revenue.