The Brand Agency was tasked with announcing Kering Eyewear’s acquisition of Valentino’s eyewear catalogue In North America. This was major news for both Kering Eyewear and the fashion Industry as a whole, Involving two major players In the space. Upon receiving the forthcoming news from Kering Eyewear, The Brand Agency worked quickly to put together a suggested list of key editors and outlets to take this to for the client’s approval. We decided to seed the story exclusively to Women’s Wear Daily, who broke the news. We then pitched the news out to our approved list under embargo and began lining up stories to go lie on announcement day.

TThe Brand Agency secured high-impact media placements surrounding Kering Eyewear’s acquisition of Valentino across major fashion business outlets and key eyewear trade publications. Coverage appeared in top-tier titles including WWD, Vogue Business, Invision Magazine, Vision Monday, and beyond, reinforcing the significance of the acquisition within both the fashion and optical industries. These strategic placements not only amplified brand visibility but also resolidifing Kering Eyewear’s position as a leader in the luxury eyewear market.