To celebrate the release of the Scream 4 Limited SteelBook 4K Ultra HD Blu-ray, the studio hosted an event in Los Angeles designed to generate excitement and organic social conversation around the highly anticipated collector's edition release. The campaign brought together horror fans, entertainment creators, and pop culture tastemakers to experience the Scream 4 SteelBook launch firsthand and share their excitement across social media.

The Brand Agency was tapped to lead influencer outreach, manage RSVPs, coordinate guest logistics from invitation through event execution, and conduct post-event social monitoring to measure campaign performance and overall reach.

Our efforts generated more than 25.7 million organic social media impressions, resulting in an estimated $1.73 million in media value. The activation secured 126 organic social postings coverage from a wide range of creators and attendees, including Raven Grim (3.2M followers) and Sylas Dean (1.7M followers).