To generate buzz for their Black Friday and Cyber Monday Sales, Alo Yoga teamed up with The Brand Agency to drive maximum media impact. The agency executed a strategic press push across top-tier fashion and lifestyle outlets, targeting both women’s and men’s media to align with Alo Yoga’s broader brand messaging.

The results: Over 1.6 billion organic press impressions and an estimated media value of $41 million, with standout coverage in leading publications such as Men’s Health, Forbes, CNN Underscored, People Magazine, and more.