To generate excitement from a younger generation around the 10 year anniversary of the movie La La Land, Lionsgate tapped The Brand Agency to support influencer invitations for a special screening at the iconic Griffith Observatory. The Brand Agency was in charge of curating a guest list that included LA based talent in the dancing, film, and music spaces along with lifestyle creators and influencers, and managing on-site talent coordination.

Our team welcomed over 50 top creators to the screening across the arts and lifestyle space, including Briar Nolet (1.2M Followers), Elliana Walmsley (8.2M Followers), and Lea Martinez (3.7M Followers), to name a few.

Post-event, our team tracked and captured influencer content across social media, resulting in over 106 million total social impressions by followers and an estimated media value of $2.6 million.