To generate buzz and press coverage for their Fall campaign starring Cincinnati Bengals Quarterback, Joe Burrow, ALO tapped The Brand Agency.

The Brand Agency utilized our relationships with key press across sports, fashion, and culture verticals to secure top tier placements, which increased overall brand awareness for ALO in the menswear space. Our team locked in standalone features and coverage with marquee outlets Men’s Health, Sports Illustrated, Complex Social, and Athlon Sports, just to name a few.

The Brand Agency’s efforts netted us the campaign over 6 billion organic media impressions, and left the press buzzing about ALO’s partnership with Burrow, as ALO continues to become an emerging presence within menswear. Our coverage spanned across marquee sports, fashion, and lifestyle outlets, with our team securing over 20 media placements, with features in Men’s Health, Sports Illustrated, Complex Style Social, and more.