The Brand Agency led all PR efforts for Papaya’s World Solitaire Championship in Miami – the first-ever live, global championship dedicated to competitive Solitaire. The multi-day event brought together 400 top players from around the world, culminating in a high-energy finals experience blending competition, community, and culture.

Papaya envisioned the competition as a fully sponsored media moment. To bring that to life, The Brand Agency led the charge in securing national and regional paid placements, crafting a narrative around the event and Papaya's broader message about the power of play. Our approach centered on identifying outlets whose audiences aligned with both the brand and the event, all while staying within budget.

After aligning on a paid media plan with Papaya, The Brand Agency brokered all contracts with the publishers, oversaw the editing and approvals process for story verbiage and Imagery, and saw each paid placement through to completion.

Our efforts resulted in over 3.6 billion total impressions and $91.9M in EMV, driving significant visibility for Papaya’s World Solitaire Championship across paid media placements. The event drew a dynamic mix of media and culturally relevant attendees, positioning the Championship as a standout moment within Miami’s event landscape. We secured a robust mix of paid media placements across both national and regional outlets, including The Verge (feature + homepage placement, alongside multiple social amplifications), Sports Business Journal, Screen Rant, Miami Living Magazine, Miami Vibes, and NBC 6 Miami – South Florida Live. Collectively, these placements helped establish the Championship as one of the most talked-about experiential gaming moments of the season, driving both immediate buzz and sustained visibility for the Papaya.