Ahead of their monumental shoe collaboration with Golden State Warriors star Jimmy Butler, ALO tapped The Brand Agency to make a splash with the press. As this was the brand’s first-ever footwear collaboration, we leveraged our extensive network of press contacts across the sports, fashion, and culture verticals to secure top tier placements. Our team locked in standalone features and coverage with marquee outlets Men’s Health, Sports Illustrated, Who What Wear, and HEAVY, just to name a few.

The Brand Agency’s efforts netted us over 2 billion organic impressions, and left the press buzzing about ALO’s partnership with Butler and his presence within the sporting and high-fashion world.