JOEY
SAN DIEGO OPENING
data-driven results
The Brand Agency managed all media outreach and relationship development, secured coverage across key regional and lifestyle outlets, coordinated influencer dining experiences, facilitated interview opportunities with Executive Chef Matthew Stowe and leadership, and oversaw the development and distribution of all press materials and launch assets. The team also led ongoing communications surrounding milestone moments, seasonal positioning, and local market integration to further establish JOEY La Jolla within San Diego’s competitive hospitality scene.
Our efforts resulted in over 9,027,355,730 print and digital impressions and 6,656,805 social impressions, driving significant awareness surrounding the opening of JOEY La Jolla across both traditional media and social platforms. The Brand Agency secured a strong mix of regional, lifestyle, dining, and broadcast coverage, alongside robust creator and influencer content that amplified the restaurant’s atmosphere, culinary offerings, and overall guest experience.
Collectively, these efforts helped establish JOEY La Jolla as a standout addition to San Diego’s dining landscape while driving both immediate launch buzz and sustained visibility following the restaurant’s opening.
The Brand Agency led all PR efforts surrounding the launch of JOEY La Jolla — the highly anticipated expansion of the beloved restaurant concept into the San Diego market. Officially opening in April 2026, the launch introduced the brand’s elevated dining experience, vibrant atmosphere, and hospitality-driven approach to the La Jolla community.
To support the opening, The Brand Agency developed and executed a comprehensive PR strategy spanning media relations, influencer engagement, launch moment amplification, and ongoing storytelling surrounding the restaurant’s opening and positioning within the local dining landscape. Our approach centered on introducing JOEY La Jolla as one of San Diego’s must-visit new restaurant destinations while driving awareness across both traditional media and social platforms.