Following the launch of their new project, Alpenhaus, Thread Collective tapped The Brand Agency to handle PR, influencer relations and executive visibility for the brand. Our team was tasked with positioning the brand in the fashion space through earned-media placements, including gift guides, shopping listcles, and round ups. Alongside e-commerce coverage, our team spearheaded executive visibility for Creative Director and Founder, Alan Pivovar. Our team coordinated exclusive interviews, inserting him into the mix of up and coming fashion entrepreneurs. In addition to media efforts, our team managed a robust influencer program for gifting and trade content.

Our efforts resulted in over 148 million organic media Impressions, with placements in marquee fashion publications such as Marie Claire, Who What Wear, inStyle, and more. In addition to digital inclusions, our team secured print features with INKED Magazine and local Canadian-based outlets.

Alongside our press wins, we secured over 10 million organic social impressions across seeding, gifting, and event efforts.