To celebrate ESPN & CFP’s 12th annual Allstate Party at the Playoff, The Brand Agency worked with the team to identify and engage celebrities, influencers, and athletes for an exclusive evening at the Ice Palace Studios in Miami. We also worked with local and national press on-the-ground in Miami to cover the blue carpet.

The Brand Agency developed a robust guest list featuring TV personalities, sports figures, and other influential Miami-based key opinion leaders. Once approved, we managed RSVPs and gathered all essential details to ensure a seamless experience. Attendee highlights included names like Real Housewives of Miami star Larsa Pippen (5.9M Followers), NFL legend AJ Green (1.1M Followers), Florida Gators’ Clifford Taylor (1.3M Followers), as well as creators Alex and Jessica (2.7M Followers), Sebastian Andrade (10M Followers), and more.

On-site, our team facilitated press interviews and managed media operations to maximize coverage of the blue carpet and event highlights. Attending media included FlickDirect, Miami Today, M.E.I. News, BroBible, A to Z Sports, Getty Editorial, Shutterstock, SIPA USA, and others.

Post-event, we distributed approved imagery for recap coverage and secured features in top outlets like People Magazine, Essence, The Hollywood Reporter and US Weekly. Results concluded in 9.78 billion organic media impressions and 63 million social impressions.