To drive awareness and generate buzz surrounding the forever flower company, The Brand Agency was tasked with facilitating A-list gifting and strategic product placement for The Million Roses. As one of the first forever flower brands, The Million Roses was seeking to place their arrangements at the epicenter of the most viral creator ecosystems and popular TV / Films.

The Brand Agency’s efforts landed dozens of organic placements, getting the brand in front of leading celebrities, content creators, and streamers / organizations. Our efforts resulted in over 208M organic social impressions.

Key placements include gifting to Jacob Elordi, Zendaya, and The Lautner’s, donating product for events with The Absorption Company, Regeneration VC’s Climate Week Event, engaging in conversations with the team at Dancing With The Stars and The Bachelor Franchise, and even creating a ‘The Million Roses’-themed luxury suite at The Mondrian Hotel in West Hollywood.