Ahead of the launch of CBS’s new series THE ROAD with country stars Keith Urban and Blake Shelton, CBS tapped The Brand Agency to drive nationwide buzz through its six-week “Ultimate Bus Tour” activation. As the tour bus stopped at landmark locations across the country, our team leveraged national, regional, and influencer outreach to build widespread excitement for the show.

We secured standout national coverage in Woman’s World and OK! Magazine, along with strong regional hits in The Dallas Morning News, Nashville Lifestyles, and MLive Michigan. To amplify on-the-ground visibility, we also engaged leading creators including Yvette Arriaga (545K), Josh Murray (392K), and Cam Bogle (434K).

The Brand Agency’s efforts garnered over 20 billion press impressions and more than 10 million social impressions, sparking strong momentum ahead of the premiere of THE ROAD.