To celebrate the opening of its new Los Angeles stores at Glendale Galleria and Beverly Center, Psycho Bunny hosted an immersive IRL pop-up and multi-stop activation designed to generate buzz around the milestone and spotlight every Psycho Bunny location across LA.

The day kicked off with an intimate group of key tastemakers and press invited on a curated, multi-stop tour throughout Los Angeles, visiting all Psycho Bunny storefronts. Guests received bespoke gifting, experienced branded touchpoints throughout the journey, and captured a high volume of content along the way. The VIP experience continued aboard a fully branded tour bus, where energy was high and meaningful connections were made around the bold spirit of the Psycho Bunny brand.

The activation concluded with a grand opening celebration in Beverly Center’s Grand Court. Guests explored the newest store, enjoyed light bites, and participated in themed photo opportunities, all while getting a jump on holiday shopping. Highlights included custom embroidery, one-of-a-kind gifting, and exclusive discount codes for guests to shop for themselves and their families. The initiative garnered over 12.9 million social media impressions, driving strong awareness and excitement around Psycho Bunny’s expanded LA footprint.