To support the return of Phineas and Ferb, The Brand Agency led a strategic press campaign that generated top-tier media coverage and premiere buzz around the reboot.

Highlights included a feature in Adweek spotlighting Disney’s broader franchise strategy, as well as amplification of a branded ice cream truck tour and Vans Warped Tour activation through local outreach and creator partnerships.

We also led talent engagement and on-the-ground execution for the Los Angeles world premiere—securing a cross-generational mix of celebrity guests, Disney alums, and top creators. Our team managed red carpet operations, coordinated with press and talent, and handled real-time social monitoring to amplify key moments and content.

The campaign successfully blended nostalgia with new energy, positioning the reboot as both a cultural throwback and a launch for the next generation of fans.