Sephora kicked off summer in style with an exclusive Beach Club trip and sunset soirée in Miami — a celebration of the season’s must-haves across fragrance, makeup, skincare, and haircare that are only available at Sephora. To bring this experience to life, The Brand Agency was tapped to lead creator management for the Miami trip and drive RSVPs for an event with local Miami creators and talent on the ground.

The trip to Miami saw over 286 million organic social media impressions alone, with posts from marquee names in the beauty creator space like Manana Arekelyan (634K Followers), Adam Ray Martinez (1M Followers), Tatyana Lafata, Angel Merino (1.2M Followers), Louie Castro (5.4M Followers) and many more.

Once on-site, the sunset soirée was a massive success with 216 total attendees and over 168 million social media impressions. Guest highlights include Miguel Gato (400K Followers), Chloe Bean (2.8M Followers), Lisa Hochstein (1M Followers), Rodrigo Branco (3M Followers) and other creators based in Miami.