For Prime Video’s highly anticipated “The Summer I Turned Pretty” Season 3: The Final Chapter, The Brand Agency led a nationwide influencer campaign featuring weekly at-home watch parties. We engaged top VIPs and creators across lifestyle, BookTok, AAPI, and core fan communities. Our team managed outreach, all communication and coordination, exclusive mailer deliveries, and dining logistics to align with each episode’s rollout.

Over the course of the campaign, The Brand Agency helped activate 12 creators. Notable participants included Loren Gray (53.1M Followers), Noelle Agcaoili (3.7M Followers), Charles Brockman (8.7M Followers), and Chandler Kinney (2.2M Followers), among others. The Brand Agency also tracked and compiled influencer coverage in real time, delivering key performance metrics and content highlights to the Prime Video team.

Our efforts resulted in over 43 million organic social media impressions and $1.8 million in estimated value.