THE GROUP HOSPITALITY
The Challenge
The Group Hospitality houses three iconic New York City brands in its portfolio. As their agency of record, The Brand Agency was tasked with creating brand awareness in their new territories, creating celebrity and influencer programs, and delivering a steady drumbeat of press for both the restaurants and their executives. The Brand Agency was also tasked with event PR. The Brand Agency was in charge of creating influencer and celebrity programs in the new cities The Group Hospitality was targeting with their new projects. The Brand Agency worked closely with the Founder, his CMO, and an international client management team.
data-driven results
The Brand Agency successfully opened restaurant outposts in markets like Washington DC, Chicago, and Miami. The Brand Agency created and coordinated key moments for the hospitality group amongst celebrities like Julia Fox during New York Fashion Week and high-follower-count influencers. The Brand Agency secured headlines for openings in outlets like Forbes, Architectural Digest, Entertainment Tonight, and Eater, to name a few. The team generated over 3 billion impressions for the hospitality group every year, with a minimum KPI growth of 20% year over year.