Alo tapped The Brand Agency to amplify its partnership with rising football star JJ McCarthy, who has relied on Alo apparel throughout his offseason training and recovery over the past year. With a naturally aligned story between athlete and brand, our team set out to drive visibility within the sports media landscape.

By leveraging our strong relationships across top athletic outlets, The Brand Agency secured targeted features in HEAVY and CBS Sports, spotlighting McCarthy’s connection to Alo and elevating the brand’s credibility in the performance space.

Our efforts generated over 60 million impressions, effectively boosting awareness of the partnership and reinforcing Alo’s growing presence in the sports world.