Ahead of the Amazon’s Prime Day in June, The Brand Agency was tasked with securing key placements for NYDJ to amplify sales and engagement across audiences

In the weeks leading up the events, TBA strengthened relationships with our extensive network of commerce and fashion writers at priority outlets for NYDJ, sending samples and coordinating styling requests to remain on their radar for the upcoming coverage.

As a direct result of our targeted outreach and continuous efforts, The Brand Agency secured over 15 billion impressions and $123M in estimated media value in the month of June. These hits included coverage with People Magazine, Yahoo!, Real Simple, Us Weekly, and more. In addition to these hits, our team secured over 30 press hits with InStyle.