As part of their Throwbacks campaign, Disney+ tapped The Brand Agency to generate social buzz around their Summer Movies Series with Swimply—featuring relaxed, backyard movie nights hosted at real Swimply locations. The series included three screenings designed to spotlight Disney+ as the home for everyone’s favorite throwback films. Our team secured notable talent and influencer RSVPs for the preview nights of each movie screening days, ensuring strong attendance and authentic social coverage of the experience.

Our team secured notable celebrities like Andrea Barber from “Full House,” Violet & Madeleine McGraw from “Megan,” Amy O’Neil from “Honey, I Shrunk the Kids,” and Callie Haverda from “That 90's Show.” On the influencer front, we hosted GenZ-centric creators including Charles Brockman (8.7M Followers), Jeremy Singh (1M Followers), Kate Altman (2.9M Followers), Andre Swilley (7M Followers) and more. Coverage resulted in over 198.9M organic impressions and $4.97M in estimated value.