The Brand Agency

A middle-aged woman with blonde hair smiling and holding a small white bottle labeled 'Biosil' near her temple.
A woman in black gloves is sitting in front of a red and white display shelf with perfume bottles, holding a red menu that says "Cafe Sephora." She is looking sideways over the menu, with a background that includes a white curtain and a large sign ab
Two women in pink outfits standing in front of a pink wall with a plant and the words 'COVERGIRL' and 'CLEAN. FRESH.' on it.
Colorpop NBA-themed eyeshadow palettes and lip glosses in a decorated box.
A woman with long dark hair styled in a high ponytail, wearing a shiny, gold, metallic dress and large earrings, smiling at an event with a backdrop featuring the FOX and iHeartRadio logos.
A woman with shoulder-length brown hair, wearing a black blazer and standing behind a light-colored table against a plain background.
A hairstylist is spraying hairspray on a woman's hair in a salon, with a mirror and salon lighting in the background.
A woman sits in a salon chair with a towel around her waist as a stylist styles her curly hair, with large windows and floral decorations in the background.
A woman with short platinum blonde hair holding a small sign that says 'FLIRT' with pink hearts, making a playful facial expression with her mouth open and eyes looking to the side.
Multiple tubes of tinted moisturizer or foundation with pump dispensers, featuring shades from light to dark, and a pink makeup sponge placed among them.
Makeup artist applying makeup to a seated woman with dark hair, red lipstick, and a black sheer top
Five colorful tubes of hand cream with botanical and honey bee illustrations, labeled as rose, honey, green tea, lavender, and hemp scents, placed on a light green background.
A man with dark hair, wearing a black shirt, sitting against a rocky landscape during sunset, looking at the camera with a relaxed expression.
A woman with curly dark hair seated in a salon chair reading a magazine, while a stylist with short curly hair stands behind her, attaching or adjusting her hair. The salon has large windows, floral arrangements, and other people in the background.
Star Wars-themed makeup products including an eyeshadow palette, lipsticks, lip gloss, and loose powders displayed on a reflective surface with Star Wars packaging and artwork.
Young woman with dark hair and freckles on a beach, holding a jar of mineral mud skincare product, wearing a strapless white dress, with sand and the ocean in the background.
A woman with braided hair and a white swimsuit stands outdoors near a coastline, holding a clear bottle labeled "Coastal Citizen" to her temple with her eyes closed, enjoying the sunny weather and ocean view.
Multiple hands holding skincare products by Urja, including face oil, serum, and personal wash, against a neutral background.
A woman with curly brown hair and a white sleeveless top holding two bottles of Saphira shampoo, smiling with eyes closed, gray background.
A woman with platinum blonde hair wearing a glittery silver face mask, a matching silver hat, pink lipstick, and pink nails, posing with her hand on her forehead and the other hand touching her chest against a black background.
A collection of five skincare products from MOX on a rough stone surface against a dark background, including a peppermint cleanser, toner, serum, eye cream, and mineral mist.
A woman with short blonde hair smiling and holding skincare products from Kind Science, outdoors with green foliage in the background.
Fashion model with a tall, rectangular hairstyle, wearing a strapless top and a long skirt with a purple flower pattern, in front of a floral wallpaper background.
A woman wearing a black sleeveless dress, holding a blue shopping bag with the Sephora logo and a mask inside, standing against a black and white striped background.

CLIENTS THAT TRUST US WITH THEIR BEAUTY PR NEEDS:

A robot octopus with a friendly face and multiple tentacles plays a classic arcade game with a joystick.
NYX Professional Makeup logo in black and white.
Sephora logo in black and white.
Black and white logo with the word 'COLOURPOP' in stylized font.
Black sports jersey with 'USA' written in white on the front and a star emblem below.
Black background with silver Estée Lauder logo in the center.
A black background with the text "TONY MOLY" in the center.
A black and white drawing of a cat with a curved tail and pointy ears.
Black background with the text "MANE ADDICTS" in the center.
Book cover titled 'Kind Science' by Ellen Letice, featuring simple black text on a white background.
The image features a key with a square head, placed on top of a sheet of paper with printed text, and a red pen beside it.
A black background with a circular white logo in the center featuring a stylized sailboat, with the words "Coastal Citizen" written beneath it.
The image shows a dark background with the phrase "The Future is Female" written in glowing, multicolored lights, with a rainbow-colored arrow beneath the text.
Drawing of a Fu Dog, a traditional Chinese guardian lion, with a stylized mane and fierce expression.
An icon of a wrench crossed with a screwdriver, representing tools or repair.
Logo for Dee Gonelli Cosmetics with the number 23 above the brand name.
A cartoon silhouette of a person climbing a ladder on a pole, holding a wrench, with a sun and clouds in the background.
Logo featuring a black circle with a white outline, containing the text �A0URJA�A0 in gray capital letters.
Line drawing of a geometric shape with the text 'DR. NIGMA' underneath.

We are a creative

communications and

public relations firm

with corporate roots but agile tactics.

A young woman with blonde hair tied up, wearing a light pink textured top and satin pants, is arranging a potted succulent on a black marble table. She is smiling at the camera and wearing pink gloves. Behind her, there is a pink and white wall with the words 'Covergirl Clean Fresh,' and shelves with plants and decorative items. Another woman in a dark dress is in the background holding a plate.

cAPABILITIES

  • Relationships are our capital. We tap into the key media verticals that will impact the bottom line of the brand and focus on message-rich stories that support broader goals. These include: Industry & Trade, Beauty, Fashion, E-commerce, Retail, Business, Broadcast/Podcast

  • Experiential moments are essential to extending the influence of a brand. They provide opportunities to reach media, VIPs, and even consumers, allowing them to engage with the brand at their passion points. We handle every aspect and detail, from creative ideation to execution.

  • We Identify relevant award opportunities in the beauty, fashion, and commerce space, draft submission language, and submit on your behalf.

  • We carefully craft thought leadership programs that put executives in the right places and spaces while amplifying the brand's narrative. Successful thought leadership happens through a curated mix of opportunities, Including traditional and emerging platforms, networking, and positioning executives as experts In their field.

  • Using our long-standing relationships to garner organic press features and mentions in roundups and more.

  • Ideating one-of-a-kind PR mailers & curating a targeted influencer list to ensure your product and brand get right attention in the right audiences.

  • Targeting cultural tentpole events and partnering with celebrity stylists who have a need for your product when styling their clients.

Work

Los Angeles Lakers themed makeup palette and packaging under purple lighting.

LAUNCH STRATEGY, PR & INFLUENCER RELATIONS

ColourPop x NBA Launch

VIEW CASE STUDY
Group of diverse women and a pilot posing in front of a private jet with the Sephora Hairlines logo displayed on the aircraft.

BRAND TRIPS

Sephora

VIEW CASE STUDY
A woman with shoulder-length dark brown hair wearing a black suit jacket and black pants, standing with her hands resting on a table in front of her.

EXECUTIVE VISIBILITY

Mane Addicts’ Jen Atkin

VIEW CASE STUDY
Three young women smiling in front of a pink wall with green leaves and the words 'CoverGirl' and 'Clean & Fresh' displayed.

MEDIA RELATIONS & EVEnt PR

COVERGIRL’s Clean Fresh Launch Event

view case study

CONNECT WITH US. SHOOT US AN EMAIL.
GIVE US A BUZZ.

A woman with long dark hair, wearing a brown dress and white boots, sitting on a chair in a cafe, holding and reading a red menu. Behind her, there are red and white boxes with "Cafe Sephora" written on them, arranged on a shelf. A table beside her has a bouquet of pink and red flowers, a white cup with the cafe's name, and a black navigation card with red strings.