The Brand Agency
CLIENTS THAT TRUST US WITH THEIR BEAUTY PR NEEDS:
We are a creative
communications and
public relations firm
with corporate roots but agile tactics.
cAPABILITIES
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Relationships are our capital. We tap into the key media verticals that will impact the bottom line of the brand and focus on message-rich stories that support broader goals. These include: Industry & Trade, Beauty, Fashion, E-commerce, Retail, Business, Broadcast/Podcast
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Experiential moments are essential to extending the influence of a brand. They provide opportunities to reach media, VIPs, and even consumers, allowing them to engage with the brand at their passion points. We handle every aspect and detail, from creative ideation to execution.
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We Identify relevant award opportunities in the beauty, fashion, and commerce space, draft submission language, and submit on your behalf.
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We carefully craft thought leadership programs that put executives in the right places and spaces while amplifying the brand's narrative. Successful thought leadership happens through a curated mix of opportunities, Including traditional and emerging platforms, networking, and positioning executives as experts In their field.
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Using our long-standing relationships to garner organic press features and mentions in roundups and more.
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Ideating one-of-a-kind PR mailers & curating a targeted influencer list to ensure your product and brand get right attention in the right audiences.
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Targeting cultural tentpole events and partnering with celebrity stylists who have a need for your product when styling their clients.
Work
LAUNCH STRATEGY, PR & INFLUENCER RELATIONS
ColourPop x NBA Launch
BRAND TRIPS
Sephora
EXECUTIVE VISIBILITY
Mane Addicts’ Jen Atkin
MEDIA RELATIONS & EVEnt PR
COVERGIRL’s Clean Fresh Launch Event
