For the first-ever Sephora HAIRlines, The Brand Agency collaborated with Sephora to curate an exclusive guest list of top tastemakers in the LA hair and beauty space. Prioritizing diversity and a love for all hair types—curly, straight, wavy and beyond—TBA handpicked leading influencers who embody Sephora’s inclusive vision.

Once the influencer list was finalized, our team managed RSVPs, negotiated deliverables and gathered all necessary details ahead of departure. We hosted 23 guests, including Adelaine Morin (1M Followers), Anastazia Dupee (1.4M Followers), Lexi Hensler (10.4M Followers), Raye Boyce (1.5M Followers), and Matt Newman (2.7M Followers), among others.

To enhance the guest experience, we worked closely with production to facilitate custom luggage mailers, personally delivered via pilot drop-off. Our team worked closely with influencer representatives to ensure timely delivery and encourage organic social sharing.

Beyond pre-trip logistics, we provided on-the-ground support, ensuring influencers stayed on schedule and were well taken care of throughout the trip. We actively monitored social coverage before, during, and after the event, capturing all posts and ensuring deliverables were met seamlessly.

The trip resulted in over 333 million organic social media impressions and $8.33 million in estimated value.