To celebrate the kickoff of the World Cup, WSS partnered with The Brand Agency to bring the excitement of game day directly into the homes of creators. The campaign transformed creators into the ultimate hosts, empowering them to celebrate alongside family and friends while authentically sharing the experience with their communities.

The Brand Agency developed and executed 14 premium at-home watch parties, partnering with Vallarta Supermarket for catered food and beverages. Our agency also created custom WSS-branded elements, including banners, cups, napkins, and mailer boxes for creators to unbox and share content of how they were getting ready for the game. The Brand Agency put together a diverse roster of lifestyle, fashion, family, and culture creators who documented the experience from unboxing and setup to game-day celebrations, driving authentic storytelling around the tournament.

The campaign ultimately delivered more than 17.7 million social impressions and an estimated $444.5K in earned media value.