To generate press coverage, drive creator engagement, and build excitement around their 2026 New York Comic Con presence, Prime Video tapped The Brand Agency to lead media and creator strategy across its slate of programming and experiences, including panels for Blade Runner 2099, Bloodaxe, and Helluva Boss, and the Blade Runner 2099 immersive fan experience and VIP party.

The Brand Agency developed a targeted outreach approach designed to reach entertainment, genre, culture, and local New York media while identifying creators whose audiences aligned with each title. Our team coordinated personalized outreach, attendance, credentialing, and on-site support while working closely with creators to highlight the talent, fan-first programming, and immersive elements across the weekend – driving meaningful coverage and organic social conversation beyond the convention floor.

The Brand Agency’s efforts generated nearly 19M social impressions and more than $1.8M in EMV across Instagram and TikTok. Content from Jennings Brower, Carmen V. Estrada, Yasin Muhammad, Fear Fiction and more highlighted Prime Video’s Helluva Boss, Bloodaxe, and Blade Runner 2099 panels, as well as the Blade Runner 2099 VIP Party, extending excitement beyond the convention floor through organic, real-time social coverage.