Ahead of the debut of her book, We Might Just Make It After All, Elyce Arons, CEO and Co-Founder of Frances Valentine and Co-Founder of Kate Spade, tapped The Brand Agency to amplify the news of the book’s release and make a splash in the press and media. The Brand Agency was tasked with cutting through the noise and positioning Elyce’s book and the Frances Valentine brand at the forefront of the ever-evolving fashion and lifestyle industry.

Leading up to the book’s release, The Brand Agency leveraged our extensive network of press contacts to conduct strategic send outs of early copies, generating excitement and interest around covering the book. Our team faciliated conversations with marquee fashion and lifestyle outlets, getting the book into the hands of the right people. In addition to this, we coordinated interviews with key outlets to speak with Elyce in the lead up to the release.

Through our efforts, The Brand Agency secured over 11 standalone articles tied to the book’s launch date with outlets including ELLE, Fortune, Women’s Wear Daily, Town and Country, and Marie Claire. The Brand Agency’s efforts in the overall campaign netted over 6 billion impressions and assisted in landing the book on the New York Times Bestsellers List.