To raise awareness for Sephora’s Pro Brush Collection, Sephora worked with The Brand Agency to bring to life the Sephora Pro Brush One Stop Shop, an immersive activation in Los Angeles resembling a chic workshop.

The Brand Agency was in charge of curating a guest list that included LA’s best known tastemakers and content creators in fashion, lifestyle, and beauty spaces.

Ahead of the event, our team coordinated one-of-a-kind mailer deliveries to creators across LA, generating buzz ahead of the event. Our team utilized our personal relationships with management and talent to secure a buzzy guest list, including the hottest content creators and reality stars.

For the event, we hosted a number of creators, including Madi Monroe (16.4M followers), Bailey Spinn (15M followers) and Sara Echeagaray (8.1M followers).

Post-event, our team tracked and captured influencer content across social media, resulting in over 141 million total social impressions by followers, 490+ posts from the event, and an estimated media value of $10 million.