To drive brand awareness and generate organic buzz on socials, Psycho Bunny hosted a pre-Father’s Day event in Los Angeles.

The brand was keen on hosting local tastemakers, content creators, and families to create content and represent the Psycho Bunny brand ahead of one of the biggest shopping holidays for the brand. Psycho Bunny tapped The Brand Agency to support RSVPs and coordinate attendance logistics from start to finish, including clothing and ticket distribution to post-event social monitoring.

Our efforts netted in attendance from a handful of families, over 40 organic social media posts, with over 10M unique social media impressions. We secured attendance from reality stars such as Cory Wharton (1.4M followers) and content creators The Crunch Bros (3.6M followers).