As Prime Video prepared to debut Elle, the highly anticipated Legally Blonde prequel series, the goal was to generate excitement across social media ahead of launch while extending the reach of three key consumer moments: the ELLE World VIP Preview, ELLE World After Hours, and the New York City Premiere. The campaign called for a strategic creator program that would build awareness before, during, and after each event while authentically engaging fashion, beauty, lifestyle, and entertainment audiences.

The Brand Agency developed and executed a comprehensive influencer strategy spanning all three experiences, managing every stage of creator engagement from targeted outreach and relationship management to RSVP coordination, pre-event communications, onsite logistics, and post-event asset distribution.

Our team secured attendance from a diverse mix of creators across fashion, beauty, lifestyle, entertainment, and pop culture, ensuring each event reached unique yet complementary audiences. Throughout the campaign, we coordinated content opportunities that highlighted immersive brand experiences, live entertainment, interactive activations, red carpet moments, and exclusive programming, maximizing real-time social conversation across Instagram and TikTok.

By strategically activating creators across the VIP Preview, ELLE World After Hours, and the NYC Premiere, The Brand Agency successfully extended the campaign beyond the physical events, creating sustained digital momentum before, during, and after launch.

The campaign generated 126.9 million organic social impressions, 240 social media posts, and $3.15 million in estimated media value across the three-event program.

• ELLE World VIP Preview: 38.3M impressions | $958.6K EMV

• ELLE World After Hours: 60.2M impressions | $1.5M EMV

• NYC Premiere: 27.4M impressions | $685.9K EMV

Through strategic creator partnerships and seamless event execution, The Brand Agency helped generate widespread social buzz, amplify awareness for Elle, and extend the campaign's reach well beyond the events themselves.