Fashion Nova was launching their newest collection, NOVA Sport. To generate buzz and awareness for the new line, Fashion Nova tapped The Brand Agency. The Brand Agency was tasked with two initiatives – a paid influencer campaign and event coordination for the launch. For the paid campaign, our team scouted elevated and aspirational influencers to wear the product and showcase the new brand to their wide following. In addition to this, we worked with the brand to develop a strong guest list for their launch event at one of the most popular workout studios in LA.

Our team secured three national influencers for the paid campaign announcing the launch, including Chiara (127K followers) and Christian Bordin (358K followers). Our team was responsible for executing the campaign from start to finish – initiating outreach, negotiating rates, drafting contract agreements, organizing payment, and seeing to it that deliverables went live on time. Our work for the paid campaign netted 49M social impressions.

Working hand in hand with the Fashion Nova team, we were able to secure over 30 RSVPs for the brand’s launch event. Utilizing TBA’s extensive influencer network, we were able to secure paid attendance and posting from social media influencer Loren Gray (52M followers). The event netted over 19M impressions overall.