Marc Jacobs was preparing to launch the newest addition to its Daisy fragrance line with a spring event at a private garden in Beverly Hills. The Brand Agency was responsible for managing media invitations and securing press attendance. With a crowded event season and a limited guest list, the challenge was to ensure strong media turnout and coverage from top-tier fashion and beauty publications.

The Brand Agency successfully secured attendance from top-tier fashion, beauty, and lifestyle media based in Los Angeles, including editors from Allure, Glamour, Forbes, Who What Wear, The Wrap, Los Angeles Magazine, The Hollywood Reporter, and more. Post-event coverage generated over 66.9 million media impressions, delivering widespread visibility and strong editorial impact for the launch.