The Brand Agency was tasked with drawing media attention to Freeform’s “Santa’s House Hoilday Party” to create a halo effect for the entertainment conglomerate’s iconic 25 Days of Christmas programming. As such, we were tasked with curting an Invite list of top-tier, LA-based entertainment media and securing their attendance, as well as pitching out the details of the soiree. The ultimate goal of the campaign was to showcase how Freeform celebrates the holidays.

Our campaign successfully garnered over 41 million organic media Impressions for Freeform from top tier outlets Including Deadline, The Hollywood Reporter, Entertainment Tonight, OK! and more. We also secured a detailed In-studio broadcast segment with Access Hollywood as a result of our pitching efforts, which showcased all the fun moments guests at Freeform’s party experienced. Media guests at the party also Included Access Hollywood, Entertainment Tonight, Deadline, ABC LA, Sinclair Broadcasting and more.