As the agency of record for The Beverly Center, The Brand Agency (TBA) was asked to create a series of engagements that created buzz and excitement for their iconic retail property. TBA used their rolodex to deliver relationships that netted in-kind opportunities that didn’t impact the marketing budget.

Our efforts resulted in:

• Secured Heidi Montag and Spencer Pratt to come into newly opened Lucky Strike to host a private party and enjoy the new space

• Resulted in 546M+ press impressions from pitching efforts on OK! Magazine, ET Online, Page Six, US Weekly and more

• Award winning recording artist Role Model filmed his TikTok viral Hit Sally, When The Wine Runs Out music video at Beverly Center and we secured 20M+ press impressions in mentions on outlets like Rolling Stone

• Issa Rae branded pop-up secured for her to host her brands Viarae, Sienna Naturals, and Hilltop Coffee + Kitchen to sample and drive brand awareness

• The season of The Bachelor filmed a date within, we pitched this out and secured over 239M+ press impressions on People Deadline, Entertainment Weekly and more

• For any new brick and motar location openings, our pitching efforts lead to features in LA Times, LA Magazine, KTLA segments, and many more

• Successfully reaching out to 50+ influencer and celebrity brands and facilitating 30 conversations with celebrity and influencer teams