Ahead of their 2025 Athlete Lounge, ESPN tapped The Brand Agency to bring in some of the hottest brands and local influencers + press to elevate the lounge and generate buzz on social media and in the press. As the event has been growing in popularity each year, The Brand Agency leaned into our of relationships with brand partners and key tastemakers to elevate this year’s event and make an even bigger splash.

The Brand Agency’s efforts netted us over 49M organic social media impressions, 48M organic press impressions, and 11 brand partners secured. Highlights include press coverage with Us Weekly, Entertainment Tonight, and event attendance from Jordyn Jones (9M followers), Kordell Beckham (1M followers), and Maks Chmerkovskiy (1M followers). Our team secured brand partners such as Psycho Bunny, Belvedere, Gorgana, and more.