DISNEY+ X CLEAR
HOLIDAY ACTIVATION
data-driven results
In celebration of the 35th anniversary of “Home Alone” and as part of Disney+’s holiday campaign, The Brand Agency identified and secured a select creator—appropriately named Kevin—from across the country to support content creation tied to CLEAR’s activation. The initiative surprised Kevins at select airports nationwide by gifting them CLEAR Concierge for a future flight, ensuring that no Kevins were left behind.
We partnered with Kevin Droniak, coordinating all travel logistics including flights, ground transportation, and hotel accommodations, enabling him to experience the CLEAR activation in real-time. Kevin captured and shared the moment with his audience in an authentic way. While in LA, Kevin also attended additional Disney+ holiday programming taking place in Los Angeles, including content in his final Reel and TikTok.
In addition to Kevin Droniak, we supported efforts in securing NBA star Kevin Love to join in the campaign—he posted content around the CLEAR activation to his audience.