Ahead of Disney+ and Hulu’s 2025 Halloween rollout, the platforms set out to cut through an oversaturated seasonal landscape with a culturally resonant, scroll-stopping campaign designed to spark awareness, conversation, and anticipation for their Halloween programming across social. Our team was brought on to concept and execute a multi-pronged strategy that engaged both local and national audiences—leveraging strategic influencer gifting, an immersive haunted maze experience, and nostalgic talent from Disney Channel’s iconic Halloween films to drive impact at scale.

Our team tapped longstanding relationships with fan-favorite Disney talent and leading creators across lifestyle, entertainment, comedy, and fandom to generate expansive organic reach. Through immersive experiential moments, strategic influencer activations, and robust social amplification, we positioned Disney+ and Hulu’s Halloween programming as a must-watch cultural moment across platforms.

The Brand Agency’s efforts drove more than 211M organic social impressions across the Disney+ Trick-or-Treat Dinner and haunted maze experience, alongside the curated Huluween Mailer. To deepen the nostalgia factor, we partnered with Caroline Rhea in celebration of the 25th anniversary of Mom's Got a Date with a Vampire and welcomed Kimberly J. Brown to surprise and delight guests at the Trick-or-Treat Dinner in Los Angeles—creating shareable, fan-forward moments that resonated far beyond the room.