Disney+ and Hulu were bringing back the nostalgia of the ’90s and 2000s to life with the Throwbacks Rewind Corner, an immersive, larger-than-life activation on Melrose Avenue featuring a retro TV-inspired billboard, oversized VHS tapes, and iconic moments from fan-favorite titles.

The Brand Agency was tapped to secure a strategic mix of talent and creators to experience the Rewind Corner firsthand. Tasked with driving attendance among influential guests and generating authentic social buzz around the activation.

The Brand Agency efforts generated more than 14.6 million social media impressions, resulting in an estimated $869K in media value. The activation secured 85+ organic social postings from a mix of creators & talent, including Tyler Warwick (3.4M followers) and Tati Mitchell (326K followers). The Rewind Corner also earned editorial coverage from MSN (447M reach) and AdAge (658K reach).