The Brand Agency partnered with Amazon MGM Studios to bring The Sheep Detectives to life through a series of high-impact experiential moments, including an exclusive early screening and an immersive pre–Mother’s Day brunch.

The advance screening welcomed 100 creator guests for a first look at the film ahead of its official release, with nearly no attendee drop-off and a packed, energetic theater throughout. Creators, families, and entertainment personalities were among the first audiences nationwide to experience the film, generating strong on-site excitement and positive feedback around its humor, heart, and family-friendly appeal.

Building on that momentum, the Barn at Calamigos Ranch was transformed into a joyful, family-focused cultural moment for a pre–Mother’s Day brunch, where The Brand Agency hosted over 180 guests across the day. Designed to celebrate moms and their children, the experience featured whimsical, elevated, and highly shareable activations—from an “Adopt-a-Sheep” station to hands-on coloring areas and live animal interactions. Across both moments, The Brand Agency led influencer outreach and relations, securing top-tier attendance across lifestyle, family, and entertainment spaces, including leading creators, high-profile socialites, and reality personalities.

The Brand Agency’s efforts generated over 7.31 million social media impressions for the advance screening, driving early word-of-mouth buzz for The Sheep Detectives across platforms. Building on that momentum, the team sustained engagement following the pre–Mother’s Day brunch through coordinated creator follow-up, Getty image distribution, and ongoing social listening to track coverage and earned performance. In total, these efforts resulted in over 83.2 million social media impressions for the event and The Sheep Detectives.